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Ignitabull X Thai COCO- January ‘24
A Strategic Revamp for the U.S.
A Strategic Revamp for the U.S.
A Strategic Revamp for the U.S.
UI/UX Design
UI/UX Design
UI/UX Design
Visual Design
Visual Design
Visual Design
E-commerce
E-commerce
E-commerce
OVERVIEW
Thai Coco, a renowned brand from Thailand struggled to generate sales with their outdated website. The main touchpoint for potential customers, failed to capture the brand's story and hindered their market positioning. Thai Coco approached us with the goal of carving out a distinctive space in the crowded market, revamping their online presence, and boosting their brand visibility and sales.
My role
My role
Product Design Lead- Brand Study, Competitor Analysis, UI & UX Design, Visual Design, Dev Handover, Clienteling
Timeline
2 Months
Timeline
4 Months
PlatforM
Desktop (Web Responsive)
TEAM
Design Lead
Shopify Dev
Marketing Team
TEAM
Design Lead
Shopify Dev
Marketing Team
Design Lead
Shopify Dev
Marketing Team
PlatforM
Mobile & Desktop ( Responsive)
Highlights
Enhancing Brand Visibility Through Strategic Design
Enhancing Brand Visibility Through Strategic Design
Enhancing Brand Visibility Through Strategic Design
Banners that communicate product quality & ingredients
Banners that communicate product quality & ingredients
Categories that are relatable and have trending names
Categories that are relatable and have trending names
Gathering Data
A Deep Data Dive
Understanding the Brand and Market
I delved into the brand’s goals and conducted a competitive analysis, discovering that most brands emphasized their unique stories and healthy harvesting practices.
Gathering Data
A Deep Data Dive
Understanding the Brand and Market
I delved into the brand’s goals and conducted a competitive analysis, discovering that most brands emphasized their unique stories and healthy harvesting practices.
Gathering Data
A Deep Data Dive
Understanding the Brand and Market
I delved into the brand’s goals and conducted a competitive analysis, discovering that most brands emphasized their unique stories and healthy harvesting practices.
Gathering Data
A Deep Data Dive
Understanding the Brand and Market
I delved into the brand’s goals and conducted a competitive analysis, discovering that most brands emphasized their unique stories and healthy harvesting practices.
Gathering Data
A Deep Data Dive
Understanding the Brand and Market
I delved into the brand’s goals and conducted a competitive analysis, discovering that most brands emphasized their unique stories and healthy harvesting practices.
Insights from Social Media
Analyzing social media data revealed that customers were most engaged with recipe-focused content.
Insights from Social Media
Analyzing social media data revealed that customers were most engaged with recipe-focused content.
Insights from Social Media
Analyzing social media data revealed that customers were most engaged with recipe-focused content.
Insights from Social Media
Analyzing social media data revealed that customers were most engaged with recipe-focused content.
Insights from Social Media
Analyzing social media data revealed that customers were most engaged with recipe-focused content.
Visual Design
Refining Through Iteration
Crafting Visual Harmony That Balances User Needs and Business Goals
Refined typography, color, and layout through iterative design to balance user needs and business goals. Each iteration was informed by feedback to ensure both aesthetic and strategic alignment. The result was a cohesive visual direction that enhanced usability and reinforced brand identity.
Visual Design
Refining Through Iteration
Crafting Visual Harmony That Balances User Needs and Business Goals
Refined typography, color, and layout through iterative design to balance user needs and business goals. Each iteration was informed by feedback to ensure both aesthetic and strategic alignment. The result was a cohesive visual direction that enhanced usability and reinforced brand identity.
Visual Design
Refining Through Iteration
Crafting Visual Harmony That Balances User Needs and Business Goals
Refined typography, color, and layout through iterative design to balance user needs and business goals. Each iteration was informed by feedback to ensure both aesthetic and strategic alignment. The result was a cohesive visual direction that enhanced usability and reinforced brand identity.
Visual Design
Refining Through Iteration
Crafting Visual Harmony That Balances User Needs and Business Goals
Refined typography, color, and layout through iterative design to balance user needs and business goals. Each iteration was informed by feedback to ensure both aesthetic and strategic alignment. The result was a cohesive visual direction that enhanced usability and reinforced brand identity.
Visual Design
Refining Through Iteration
Crafting Visual Harmony That Balances User Needs and Business Goals
Refined typography, color, and layout through iterative design to balance user needs and business goals. Each iteration was informed by feedback to ensure both aesthetic and strategic alignment. The result was a cohesive visual direction that enhanced usability and reinforced brand identity.
Visual Design
Critical Tweaks, Major impact
Insights from Social Media Continued
Featuring audience-favourite recipes to depict usage of the product in daily life
Visual Design
Critical Tweaks, Major impact
Insights from Social Media Continued
Featuring audience-favourite recipes to depict usage of the product in daily life
Visual Design
Critical Tweaks, Major impact
Insights from Social Media Continued
Featuring audience-favourite recipes to depict usage of the product in daily life
Visual Design
Critical Tweaks, Major impact
Insights from Social Media Continued
Featuring audience-favourite recipes to depict usage of the product in daily life
Visual Design
Critical Tweaks, Major impact
Insights from Social Media Continued
Featuring audience-favourite recipes to depict usage of the product in daily life
More Than Basics: Designing Insightful Product Cards”
I added ratings, pack options, along with product name and starting price, making it more informative and helping users make quicker decisions
More Than Basics: Designing Insightful Product Cards”
I added ratings, pack options, along with product name and starting price, making it more informative and helping users make quicker decisions
More Than Basics: Designing Insightful Product Cards”
I added ratings, pack options, along with product name and starting price, making it more informative and helping users make quicker decisions
More Than Basics: Designing Insightful Product Cards”
I added ratings, pack options, along with product name and starting price, making it more informative and helping users make quicker decisions
More Than Basics: Designing Insightful Product Cards”
I added ratings, pack options, along with product name and starting price, making it more informative and helping users make quicker decisions
Conveying Brand Messaging through Visuals
Streamlined chunks of information for easier understanding and added visuals that enhanced engagement and guided users effortlessly through the experience
Conveying Brand Messaging through Visuals
Streamlined chunks of information for easier understanding and added visuals that enhanced engagement and guided users effortlessly through the experience
Conveying Brand Messaging through Visuals
Streamlined chunks of information for easier understanding and added visuals that enhanced engagement and guided users effortlessly through the experience
Conveying Brand Messaging through Visuals
Streamlined chunks of information for easier understanding and added visuals that enhanced engagement and guided users effortlessly through the experience
Conveying Brand Messaging through Visuals
Streamlined chunks of information for easier understanding and added visuals that enhanced engagement and guided users effortlessly through the experience
Revitalizing the Brand with a Bold Touch
Enhanced brand appeal by adding vibrant hues, reorganizing product lines for engagement, and designing UI elements that maintained a seamless, consistent experience.
Revitalizing the Brand with a Bold Touch
Enhanced brand appeal by adding vibrant hues, reorganizing product lines for engagement, and designing UI elements that maintained a seamless, consistent experience.
Revitalizing the Brand with a Bold Touch
Enhanced brand appeal by adding vibrant hues, reorganizing product lines for engagement, and designing UI elements that maintained a seamless, consistent experience.
Revitalizing the Brand with a Bold Touch
Enhanced brand appeal by adding vibrant hues, reorganizing product lines for engagement, and designing UI elements that maintained a seamless, consistent experience.
Revitalizing the Brand with a Bold Touch
Enhanced brand appeal by adding vibrant hues, reorganizing product lines for engagement, and designing UI elements that maintained a seamless, consistent experience.
Retrospective
Wins & Impact
We Did It!
The Website was revamped and launched in early february 2024
Retrospective
Wins & Impact
We Did It!
The Website was revamped and launched in early february 2024
Retrospective
Wins & Impact
We Did It!
The Website was revamped and launched in early february 2024
Retrospective
Wins & Impact
We Did It!
The Website was revamped and launched in early february 2024
Retrospective
Wins & Impact
We Did It!
The Website was revamped and launched in early february 2024
10% decrease in bounce rate
The new website observed 10% decrease in bounce rate within the first 3 months
25% Increase in User Engagement
The new design strategy improved the time user spent on the website, thereby increasing the engagement.
Marketing and Design Alignment
Successfully guided cross-functional teams to align marketing with the new website design, creating a cohesive and consistent brand experience.
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VIEW MORE ProjectS
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